Internal reference · v1.0
Branding & digital style guide.
The visual system for a Miami interior design studio shaped by architecture, photography, proportion and quiet confidence.
01 · Identity
The mark is the signature.
Use the official vector artwork at its original proportions. Never recreate the wordmark as text or distort its clear space.
02 · Palette
Warmth, contrast, restraint.
Ivory carries the atmosphere. Black provides authority. Taupe and beige should warm the system, never overpower the photography.
Black
#000000
Warm Brown / Taupe
#8C6A54
Warm Beige
#CEB297
Ivory / Off White
#F9F5F0
White
#FFFFFF
03 · Typography
Editorial presence, comfortable reading.
Display · Didot / Bodoni Moda / Cormorant Garamond
A considered point of view.
Labels · Loew Bold
Services · Portfolio · Miami
Body · Open Sans / Plus Jakarta Sans
Text should feel clear, calm and assured, with generous line-height and a readable measure.
04 · Principles
Less, with intention.
- 01
Photography leads. Containers support the work; they do not compete with it.
- 02
Use space, fine rules and rhythm to create the feeling of a private editorial.
- 03
Keep interaction quiet: a shift in contrast, a line, an arrow — never spectacle.
- 04
Every page should answer who Paula is, what she does and where she works.